VINCollector Brochure
A brochure for VINCollector is designed to connect with automotive enthusiasts through clean layouts, focused messaging, and strong calls to action.
Graphic Design
Layout & Print Production
Marketing Collateral Strategy
Overview
A print brochure designed for VINCollector to support trade shows and in-person events. The piece introduces the platform, communicates key benefits for car enthusiasts, and drives signups through clear messaging and QR-based calls to action.
Challenge:
Present a feature-rich automotive app in a print format without overwhelming readers, while keeping the content approachable for quick interactions at shows and events.
Present a feature-rich automotive app in a print format without overwhelming readers, while keeping the content approachable for quick interactions at shows and events.
Solution:
I simplified complex information into a clean, easy-to-scan layout with concise copy, clear visual hierarchy, and strategically placed calls to action—making it easy for attendees to understand the platform and take the next step quickly.
Design Process
1. Reviewed the provided copy and identified the text hierarchy.
2. Organized content into digestible sections with a clear reading flow
3. Built wireframes to balance copy, visuals, and QR callouts within the brochure format
4. Refined typography, spacing, and hierarchy to keep the piece clean and easy to scan
5. Prepared final print-ready files optimized for production and trade show distribution
